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Transatlantic Sports Team Partners With ICC and Organic Flower to Formulate and Distribute CBD Performance Athletics SKUs

VANCOUVER, British Columbia, Might 13, 2019 (GLOBE NEWSWIRE) — ICC Worldwide Hashish Corp. (CSE: WRLD.U)(FWB: 8K51)(OTC: WLDCF) (“ICC” or “Worldwide Hashish” or the “Firm”) and Natural Flower Investments Group Inc. (CSE: SOW)(FWB: 2K6)(OTC: QILFF) (“Natural Flower”) are excited to announce the Corporations have entered into definitive agreements with the Toronto Wolfpack RLFC (“Toronto Wolfpack” or “TWP”) and HowlBrands to fabricate and distribute a set of athlete-focused, cannabidiol (“CBD”) efficiency merchandise. Beneath the phrases of the agreements, ICC and Natural Flower will turn into TWP’s unique worldwide and North American manufacturing and distribution companions.

The unique agreements place ICC and Natural Flower on the nexus of the burgeoning CBD-infused efficiency merchandise market and the huge captive viewers of professional sports activities. With the launch of HowlBrands’ portfolio of CBD-infused formulations, TWP is about to emerge as:

  • The world’s first skilled sports activities staff to introduce its personal branded CBD-infused product line.

The Toronto Wolfpack’s embedded loyal fan base, coupled with Natural Flower’s home downstream capabilities and ICC’s European retail/pharmacy footprint additional augments the Corporations’ methods of concentrating on captive audiences and engaged shoppers. TWP boasts a flourishing home/worldwide media profile, together with:

  • Worldwide broadcast attain to over 140,000,000 houses;
  • Fb Stay recreation day viewers of over 200,000 viewers (50,000 of viewers originating within the UK) – experiencing constant week over week progress;
  • Social media presence of over 100,000 verified followers; and,
  • Extremely acclaimed recreation day expertise with 9,500 followers in attendance all through the RFL Championship;

The European Union (“EU”) presents a excessive progress market for the Corporations’ CBD-infused efficiency merchandise on account of beneficial CBD advertising and distribution laws, in addition to an already-engaged viewers accustomed to the gladiatorial sport of Rugby.  

The Corporations will leverage ICC’s European distribution community of 80,000 shops/pharmacies, EU-GMP licensed hashish processing amenities, in addition to Natural Flower’s distinctive home downstream asset portfolio to fabricate sport-centric CBD-infused product strains, together with:

  • CBD-infused topical lotions;
  • Therapeutic aid balms;
  • Sport Ache CBD tinctures;
  • CBD-infused soaks; and,
  • CBD-infused roll-ons and therapeutic sticks- engineered for optimum topical absorption.

David Shpilt, Chief Government Officer Worldwide Hashish said: “The Toronto Wolfpack boasts many notable accolades, together with being the world’s first transatlantic skilled sports activities staff, in addition to being the primary skilled sports activities group to permeate the thriving CBD-infused efficiency merchandise market. TWP’s embedded fan base and captive broadcast viewers will amplify the uptake of the Corporations’ signature CBD efficiency merchandise. This unique manufacturing and downstream agreements offers ICC with ample publicity to an engaged viewers; captivated with Rugby and acquainted with the pearls of gladiatorial sport.

The speedy rise in reputation for CBD merchandise might be attributed to the buyer’s quest for natural-based well being and wellness options to deal with perpetual illnesses, together with these derived from athletics resembling irritation and ache. The hemp-derived CBD market has been estimated to succeed in US$22 billion by 2022 and the influence of cannabinoids on well being and remedy has not gone unnoticed in skilled sports activities.

HOWLBRANDS

HowlBrands is the worldwide CBD branding and improvement arm, in addition to an entirely owned subsidiary the Toronto Wolfpack RLFC. HowlBrands and the Toronto Wolfpack personal a portfolio of athlete-focused, CBD manufacturers and efficiency SKUs, positioned on the intersection of sport and wellness. HowlBrands plans to launch their inaugural CBD-infused SKU, Rugby Power; a replenishing physique topical cream infused with 125 mg of CBD extract, derived from organically grown Hashish Sativa L., within the coming months/weeks.

Rugby Power is uniquely formulated to optimize the transdermal absorption of CBD’s analgesic, anti-inflammatory and anti-anxiety therapeutic properties. HowlBrands and the Toronto Wolfpack purpose to cater to skilled and newbie sports activities groups, in addition to particular person athletes by way of numerous product choices formulated to:

  • Scale back the ache and discomfort ensuing from intense and/or frequent put on and trauma on weight-bearing joints;
  • Help reparation and restoration; and,
  • Improve health and efficiency.

HowlBrands’ product strains are developed and formulated by a staff of medical professionals and pure well being specialists and boast THC-free, non-GMO, gluten free, vegan and natural accreditations. HowlBrands’ GMP licensed manufacturing companions are mandated to adjust to the business’s highest requirements together with full, batch-specific documentation and rigorous third social gathering testing.

David Argyle, Chairman of the Toronto Wolfpack said: “HowlBrands goals to work together with shoppers inside, throughout and past rugby and sports activities. In the identical approach that one doesn’t need to be an athlete or play sports activities to put on Nike footwear, one doesn’t need to be an athlete or play sports activities to make use of Rugby Power or different HowlBrands merchandise. Anybody who experiences ache, soreness or bodily discomfort, can use Rugby Power.

ICC and Natural Flower’s manufacturing and distribution capabilities will help with actualizing Toronto Wolfpack/HowlBrands’ real perception in and help of, various well being, health and ache administration options which are accessible, value-conscious, high-quality and ship predictable and fascinating outcomes.

We’re trailblazing and occupying the intersection between wellness and sports activities. With quite a few merchandise within the pipeline, our goal is to create manufacturers that transcend and stretch themselves past their sport to talk to everybody, to broaden the which means of wellness and methodically prolong into, and past sports activities — by means of merchandise that ship particular advantages that attraction to and attain all individuals who worth correct care of their our bodies — transcending a selected sports activities class and subsequently extending the worth, attain and lifetime of HowlBrands”.

MANUFACTURING

Required steps to convey the Toronto Wolfpack/HowlBrands CBD efficiency stock-keeping models (“SKU”) to market embrace bench scaling product formulations and the continued sourcing of the highest-grade uncooked supplies. Worldwide Hashish and Natural Flower will make sure that all manufactured CBD merchandise exceed business requirements, as regards to stability testing, preservative challenges, package deal stability testing and microbial high quality assurance.

Worldwide Hashish’ extraction-ready hemp inventories will end in near-immediate entry to superior CBD concentrates and hemp oils, permitting for the expedited improvement and distribution of an array of efficiency and wellness merchandise.

GO-TO-MARKET STRATEGY

Worldwide Hashish and Natural Flower will collaborate with the Toronto Wolfpack/ HowlBrands to deploy an aggressive go-to-market technique, by means of disruptive direct-to-consumer and downstream retail distribution techniques. The Corporations may even leverage focused on-line and social media campaigns to drive beneficiaries into the gross sales funnel.

Beneath the phrases of the settlement, ICC and Natural Flower will every problem widespread shares with a worth of $2.5-million to the Toronto Wolfpack. The valuation of the shares might be based mostly upon the five-day VWAP of ICC and Natural Flower’s widespread shares for the 5 buying and selling periods previous to the announcement of the licensing settlement. The shares are topic to voluntary escrow agreements.

ABOUT INTERNATIONAL CANNABIS

ICC Worldwide Hashish, by way of its subsidiaries, has working belongings and is creating a world-class platform for cultivation, extraction, formulation and distribution throughout the globe in the UK, Denmark, Poland, Switzerland, Germany, Macedonia, Bulgaria, Serbia, Croatia, Greece, Italy, Portugal, Malta, Colombia, Argentina, Australia, South Africa and Lesotho.

ABOUT ORGANIC FLOWER

Leveraging strategic relationships, proprietary investments and unique partnerships with preeminent worldwide hashish cultivators and formulators for the event of greatest in school merchandise and types to be marketed and distributed all through our international footprint.

By way of its wholly owned subsidiary, Delta Natural Hashish Corp (“DOC”), Natural Flower is launching one of many largest and most effective hashish amenities on the planet.

ABOUT THE TORONTO WOLFPACK

Toronto Wolfpack are knowledgeable Rugby staff devoted to progressing by means of the Rugby Soccer League ranks, from League 1 to the Tremendous League. We’re the primary North American staff to play within the RFL and the world’s first transatlantic skilled sports activities group. The Wolfpack group is pushed by the assumption that the world is a greater place with extra rugby balls in youngsters’ arms. We additionally aspire to create a worldwide centre for rugby excellence in Toronto, to showcase the perfect of Ontario by supporting household run native companies and to actively promote transatlantic commerce between North American and UK companions.

ON BEHALF OF THE ICC INTERNATIONAL CANNABIS AND ORGANIC FLOWER BOARD OF DIRECTORS

Study extra about ICC by visiting our web site at: https://intlcannabiscorp.com/

Keep updated with every little thing occurring at ICC by following or liking us on:
Fb – https://www.facebook.com/ICCWRLD/
Twitter – https://twitter.com/ICC_WRLD
LinkedIn – https://www.linkedin.com/company/icc-wrld/

Study extra about Natural Flower by visiting our web site at: https://sowcannabis.ca/

THE CSE HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR ADEQUACY OF THIS RELEASE.

Discover Relating to Ahead Wanting Info:

This information launch accommodates sure “forward-looking info” inside the which means of relevant Canadian securities regulation. Ahead-looking info is often characterised by phrases corresponding to “plan”, “proceed”, “anticipate”, “challenge”, “intend”, “consider”, “anticipate”, “estimate”, “might”, “will”, “potential”, “proposed” and different comparable phrases, or info that sure occasions or circumstances “might” or “will” happen. This info is just a prediction. Numerous assumptions have been utilized in drawing the conclusions or making the projections contained within the forward-looking info all through this information launch. Ahead-looking info consists of, however just isn’t restricted to: political modifications in Canada and internationally, future legislative and regulatory developments involving hashish in Canada and internationally, the Firm’s potential to safe distribution channels in worldwide jurisdictions, competitors and different dangers affecting the Firm particularly and the hashish business usually.

The forward-looking info contained on this launch is expressly certified by the foregoing cautionary statements and is made as of the date of this launch. Besides as could also be required by relevant securities legal guidelines, the Firm doesn’t undertake any obligation to publicly replace or revise any forward- wanting info to mirror occasions or circumstances after the date of this launch or to mirror the prevalence of unanticipated occasions, whether or not because of new info, future occasions or outcomes, or in any other case.

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