Baroness Michelle Mone Baroness of Mayfair Business Woman entrepreneur Games Lady Michelle Mone Lingerie Lingerie Collection Lingerie designer NEWS PROFILES successlful

The Baroness of Mayfair, Lady Michelle Mone OBE, teams up with Apple’s Steve Wozniak

Doug Barrowman, Lady Michelle Mone and Steve Wozniak in Silicon Valley. Photo credit

Multi-talented, multi-award-winning Michelle Mone is among the UK’s most profitable self-made ladies. She’s not solely the ultra-glamorous Baroness of Mayfair, but in addition based the UK’s main designer lingerie line, Ultimo Manufacturers Worldwide, promoted by high-profile names together with Helena Christensen, Penny Lancaster and Mel B.

She’s additionally a worldwide ambassador for Bentley and British Airways, a actuality TV star and a high-end inside designer. She has a highly-successful jewelry assortment for QVC and has simply introduced her partnership with Apple co-founder, Steve Wozniak, for “game-changing” EQUI International.

Woman Michelle Mone talks to Angela Sara West about her increasing enterprise empire, her international property portfolio, her prime ideas for entrepreneurs and dealing with “Woz”.

Baroness Mone of Mayfair is among the many UK’s most profitable entrepreneurs. Regardless of rising up in an impoverished a part of Glasgow, Scotland, and leaving faculty at 15 with no qualifications after her father turned sick, she lives a lifetime of luxurious and enjoys an expansive, and ever-expanding, multi-million-pound enterprise empire spanning a number of industries.

Her rise to fame and fortune started with Ultimo, the ultra-successful lingerie model she launched in London’s Selfridges in 1999. She went on to create the award-winning pretend tanning vary, UTan, and a best-selling jewelry vary for QVC. She now has a number of new strings to her enterprise bow…

A enterprise baroness

Michelle’s entrepreneurial spirit kicked in at a really early age. “I’ve all the time had the drive, from simply 10 years-old. Failure drives me and I all the time maintain going as I by no means will go there!,” she tells me. What’s her ethos and what’s on the coronary heart of all her companies? “Arduous work, revolutionary design, originality and character. These attributes run by way of all of my companies.” She says it’s a mixture of these qualities that units her manufacturers aside from comparable choices. “The whole lot I do has my very own private and professional stamp on it… no-one can rival that as no-one else is me! We’re continuously pushing to be greater and higher than our rivals. Enterprise is a very thrilling factor and my ardour to launch new ventures motivates me. Personally, my mother and father encourage me whereas professionally, my enterprise icon is my associate, Doug Barrowman.” 

However enterprise hasn’t all the time been booming for the Baroness. “At first, finance was my largest problem… having an awesome concept and imaginative and prescient however not having the finance to take it to the subsequent degree is usually the case with companies. A distributor ran off with £1.4m of my cash! Nevertheless, that was additionally my largest lesson. In enterprise, you study lots from the low moments.”

A govt biz czar! Accolades from the Queen & Parliament

Perseverance paid off and Michelle carved out a glittering profession. In 2010, the now high-flying businesswoman was voted one of many UK’s prime three feminine entrepreneurs and the Queen awarded her an OBE for her excellent contribution to enterprise. “I felt very honoured, and to be recognised on this degree, contemplating my humble Glaswegian background, is such a particular achievement, which means lots to me and my household. It was an unimaginable second for us. For me, although, that is for all the younger youngsters and younger adults who don’t have hope. Dream, work onerous, by no means surrender and you’ll get there in the long run.”

In 2015, the inspirational born achiever was awarded a Life Peerage to the Home of Lords. “Receiving my OBE was one among my proudest moments and turning into Woman Michelle Mone of Mayfair and a member of the Home of Lords have been additionally large honours for me.”

The lingerie tycoon-turned-Parliamentarian subsequently arrange The Mone Evaluation, specializing in serving to start-up companies. Her prime ideas for establishing a enterprise? “To achieve enterprise, you want willpower like no different. It might sound cliché, however by no means surrender. All the time ship on your clients and workforce, it doesn’t matter what. Be distinctive and passionate and by no means cease! Enterprise isn’t straightforward, and success is even more durable. It may be an extended journey, so you must be hard-working, totally different and decided – that basically is the key.”

EQUI – the disruptor in enterprise capital investing

As considered one of Britain’s wealthiest males, Michelle’s associate, enterprise tycoon Doug Barrowman, is the driving pressure behind Knox Personal Workplace. Providing a tailor-made advisory service to ultra-high-net-worth people and entrepreneurs, plus tax-planning providers to each company and private shoppers, together with assist shopping for superyachts and property, his firm is predicated London’s unique Belgravia.

Doug is the founder, and Michelle the co-founder, of EQUI, a technology-focused enterprise capital fund

which seems set to be a possible game-changer within the business and a mannequin that many others are anticipated to comply with. Powered by blockchain, EQUI sits comfortably between the previous world of typical investing and the blockchain world, making it a brand new frontier for funding and setting EQUI aside from most typical enterprise funds. As much as 80% of funding by EQUI can be in know-how corporations, with the stability of 20% being in non-tech belongings, corresponding to actual property and funding collectibles together with artwork and classic automobiles.

Michelle just lately introduced that they’re thrilled to welcome Apple co-founder and international tech icon, Steve Wozniak, on board as an EQUI co-founder who will head up tech stars of tomorrow. “Woz has all the time been my enterprise icon and it’s a dream come true to be working with him at EQUI!”

Steve says he get dozens of concepts pitched to him day by day and all the time turns them down, however he strongly believes in EQUI. “Since I co-founded Apple with Steve Jobs, that is concerning the second time in 20 years that I truly stated ‘sure’, I need to be part of this,” he explains. “It needs to be one thing I actually consider in, and I actually consider in EQUI. I do know that we now have one thing very particular with EQUI. I’ve loved giving my suggestions to the technical aspect of the initiative and can very a lot be an actively-involved proud co-founder. I’m very happy that my enterprise companions are the revered Michelle and Doug. They’re each very decided individuals who have achieved what few individuals can do.”

He says of Michelle, “She has succeeded nicely towards the chances. She began her personal enterprise at simply 24 and turned it into a worldwide model of giant stature which she bought 4 years in the past. Michelle has additionally invested correctly within the tech area and understands the importance of blockchain know-how and the way it will transform enterprise. Her creativity and drive is sensible for enterprise as a result of she brings variety to the desk. HM The Queen of The UK has even recognised her achievements.”

As for Doug, who has achieved appreciable success for over 30 years within the enterprise capital business, Steve says, “Doug is a highly-accomplished businessman and in addition a problem-solver, because of his highly-attuned analytical expertise.  An accountant by commerce, he arrange his personal company finance apply within the early 90’s. By the mid 90’s he was efficiently shopping for and investing in his personal portfolio of corporations. I significantly admire Michelle and Doug for his or her large accomplishments.”

One other of Michelle’s newest joint enterprise ventures with Doug is the world’s first large-scale property improvement, a £250m Bitcoin-priced property undertaking within the coronary heart of Dubai, comprising two luxurious condo towers and an enormous shopping center. The Dubai improvement is “the top of design, structure and commerciality” and purchasers can beautify their new residence utilizing Michelle’s design service, paid for utilizing the cryptocurrency. The luxurious flats come full with entry to a health club, swimming pool and residents’ lounge, and boast magnificent views over the Dubai Hills and the town’s beautiful skyline.

Doug Barrowman, Woman Michelle Mone and Steve Wozniak in Silicon Valley. Photograph credit score

Grand worldwide designs

Michelle and Doug additionally arrange Michelle Mone Interiors (MMI International Restricted) as a part of Doug’s Knox Group. Multimillionaire Michelle’s transfer into the interiors sector final yr has already seen big success. “Michelle Mone Interiors, for which I collaborate with the implausible main designer, Julie Chapman, is a large ardour of mine. This partnership permits me to mix my enterprise attributes and distinctive design aptitude with Julie’s unrivalled expertise and experience as Head Designer for my firm.” 

With workplaces in London’s Chelsea, Monaco, Dubai and the Isle of Man, Michelle’s new international enterprise delivers a high-end, very private and bespoke interiors service that balances luxurious magnificence with clever design and artistic infusion, promising to show shoppers’ houses and companies into locations of inspiration.

“From the intricate creation of ‘the right bra’ with Ultimo and my jewelry vary, to personally renovating the interiors of my very own houses to an exceptionally-high commonplace, design and interiors has all the time been my ardour. Though I’m labelled an entrepreneur, international speaker, writer, innovator and parliamentarian, being a designer has lengthy been an enormous a part of my life and, subsequently, my success. I’m as keen about my new companies, my jewelry vary and Michelle Mone Interiors, as I used to be years in the past launching Ultimo. It’s a journey… and a very thrilling one!”

The corporate’s signature type is British-inspired magnificence with a up to date design twist and performance, created from the highest-quality supplies and excellent craftsmanship, leading to beautifully-crafted bespoke interiors of distinction and creating distinctive houses for discerning personal residential shoppers, property builders, hoteliers and superyacht house owners worldwide. From acquisition and strip out, to creating temper boards and plumping the ultimate cushion, Michelle’s gifted group delivers an entire turn-key answer, specializing in full idea inside and architectural design via to dressing each a part of the house. 

Regardless of its very current launch, the corporate already boasts a star clientele. “We’re very fortunate to work with some unimaginable names and other people inside Michelle Mone Interiors. Julie has additionally designed houses and property for some massive names the world over through the years. Our collaboration has allowed us to place our contact books collectively!”

Promote-out success for Diamonique

The super-smart businesswoman’s phenomenally-successful jewelry assortment, Michelle Mone for Diamonique, has proved so in style that one among her necklace ranges bought out on the QVC retail channel in simply 92 seconds! “My vary for Diamonique is unimaginable and I’m so thrilled with its sell-out success on QVC. I used to be so proud… I by no means lose the sensation of feeling extremely pleased when a challenge I’ve been engaged on for a very long time does rather well.”

Comprising timeless items, good for each formal and informal events, her assortment gives an reasonably priced vary of trendy jewelry, together with good pink diamonds. “I’ve all the time beloved jewelry, so this was a pure collaboration for me with my curiosity within the topic, my enterprise thoughts and my design-led angle. I’ve all the time been a glamourous businesswoman, and jewelry has been an enormous a part of my look and outfits during the last 20 years of enterprise.”

How did the collaboration with QVC come about? “It truly is the right model match for each of us, plus I’ve years of expertise in relation to presenting a product and coping with media, so it’s the dream link-up. There are all the time challenges in a design-led style enterprise however, general, it’s such an exquisite collaboration and goes very properly. We’re continually extending the vary, launching new designs and buying new clients. It’s a tremendous feeling.”

Michelle’s private fashion is all about customised glamour. “I might say I’m glamourous, however all the time with a classy, tailor-made edge. There’s all the time a line I don’t cross on the subject of glamour. My jewelry items are very glamourous and actually are assertion items, to allow them to completely improve an outfit and actually make it one thing particular. I typically put on block colors and add the jewelry in for the flicker.”

What sort of lady wears her assortment? “I’ve plenty of totally different clients. The QVC clients are ladies who all the time look beautiful and actually care about their look, whether or not they’re sporting a bit each day or shopping for an identical set for that particular occasion or event.”

What’s scorching within the jewelry world and what ought to we be taking a look at investing in to make sure we’re on-trend? “The designs and tendencies are continually shifting and evolving, however certainly one of my private favourites is my Michelle Mone for Diamonique three.5ct tw Halo Ring Sterling Silver – it’s timeless!”

A jet-set baroness!

“Completely” on the street for work, Michelle’s companies take her throughout the globe. “A couple of weeks in the past, I used to be in Dubai after which flew to the South of France earlier than heading to London. Now, I’m on the Isle of Man, the place my house is with Doug. I’ve additionally lately visited South Africa, the US, St. Barths and Thailand. I’m very fortunate!”

Michelle by no means hops on a ‘aircraft with out her ‘telephone, laptop computer and a few different “necessities”. “Apple cider vinegar and a replica of my autobiography My Battle to The Prime, in case I meet somebody who must be impressed, during which case I’ll give them a replica!”

The worldwide entrepreneur extolls the virtues of Emirates. “They’re simply one of the best at every little thing.” Her favorite inns and stretches of sand? “The Palace at One&Solely Royal Mirage in Dubai is excellent. All of my favorite seashores are in St. Barths.”

Michelle’s most memorable enterprise journey expertise was her journey to China, the place she loved exploring the native delicacies and studying concerning the fascinating Chinese language tradition. She has even loved a quintessentially English ritual with royalty. “I as soon as had afternoon tea with the unimaginable royal household of Abu Dhabi. However I’d left my make-up bag behind, so I bumped into an area pharmacy and purchased Vaseline… a last-minute panic buy earlier than I met the royals!”

“Though I’m busy, all the time travelling, all the time with a suitcase, I by no means really feel I’m working as a result of I adore it a lot! I take pleasure in experiencing totally different locations… whenever you do this, day-after-day is a faculty day!”

As an lively member of Parliament, Baroness Mone believes Brexit will inevitably influence on journey, however she provides some long-term reassurance for travellers. “Brexit’s like a troublesome divorce. In fact, it’s going to impression on every part, journey included, however after some time it’s going to quiet down.”

A prolific portfolio of property, yachts & a personal jet…

Though Michelle travels the world, she says there’s no place like her first house. “Scotland is my favorite vacation spot. It’s lovely, it’s the place I’m from and I began my first enterprise there. The Isle of Man is residence now, although, and I really feel I can loosen up there.”    

She and her Scottish boyfriend, enterprise capitalist Doug, divide their time between six luxurious houses; a sprawling £120m château-style property on the Isle of Man, a Belgravia penthouse condo and a seven-bedroom villa within the South of France. Additionally they personal palatial houses in Thailand, St. Barths within the Caribbean and in Scotland, close to Gleneagles. Doug owns a luxurious automotive assortment, together with a fleet of 5 Ferraris, two tremendous yachts and a personal jet. He’s an avid artwork collector and the sitting room of the couple’s most important residence, the Isle of Man mansion, boasts a grand piano plus priceless items by Picasso, Dalí and Chagall, amongst different 19th- and 20th-century masters. The artworks are stated to be value greater than £50m.

Michelle enjoys the method of renovating her personal houses. She says she embraces a variety of types and isn’t afraid of a pop of color, however all the time opts for British craftsmanship, timelessness and class “with a horny twist and a contact of actual glamour”. With their distinctive eye for design and a spotlight to element, Michelle and Julie have put their inside design stamp on the beautiful Isle of Man mansion, which comes full with a fully-equipped spa, swimming pool and high-tech health club, together with a helipad, amphitheatre and employees quarters. In London, Michelle resided in a £2million Mayfair penthouse condo with its personal cinema and nightclub on certainly one of London’s most unique streets, earlier than shifting right into a riverside penthouse, with an unbeatable, front-row Tower Bridge view which, she says, “Appears like one thing out of a film.”

The loved-up couple, who’ve seven youngsters between them, met at a enterprise dinner a number of years in the past, sparking a whirlwind romance. The besotted billionaire was quickly wining and eating Michelle on a three-day-long date within the South of a France, on board his spectacular £50m 183ft tremendous yacht, Turquoise. Boasting ‘7-star’ service, a 13-strong crew, an outside cinema, a grand piano and handmade silk carpets, the posh love boat featured within the Channel four TV documentary Million Pound Mega Yachts and in an explosive opening scene in Sky Atlantic’s crime drama Riviera, starring Julia Stiles. Doug himself landed a task as a Russian arms supplier, in return for loaning Turquoise and “digitally” blowing it up!

When it’s time for some well-deserved R&R, Michelle swaps the benches of the Home of Lords, the sofas of QVC and her business-speaking duties at house and overseas to go to her vacation houses to benefit from the excessive life within the solar. “We’re very fortunate to have a house within the South of France and a brand new one in St Barths, which is not any.1… we simply love spending time there.”

Surrounded by palm timber and overlooking the spectacular bay of Villefranche-sur-Mer and St-Jean-Cap-Ferrat, the baroness and her beau’s Villefranche trip house is available on the market with upscale brokers Knight Frank. The seven-bedroom French Riviera villa, La Cascade, boasts a shocking infinity pool with a Jacuzzi and 180-degree views from the terraces. The plush pad enjoys an elevated, personal place affording an awe-inspiring panorama of the glowing Mediterranean and the lavish way of life of the glitzy Côte d’Azur.

A wholesome ardour  

With lovely blonde locks cascading over her shoulders and flawlessly-applied make-up, the primary woman of lingerie by no means fails to look superb. She says she discovered herself in a way more constructive place when she developed a current new ardour for well being and health. “My one important tip is train for one hour a day, wherever you’re, no matter your temper. A wholesome physique = a wholesome thoughts. Train and well being has modified my life. Ambition, happiness and confidence all create on the spot glamour for me.”

The elegant entrepreneur is impressed by the “juice grasp”, Jason Vale, and advocates a nutritious diet, together with ginger and malt vinegar photographs, whereas her prime magnificence must-haves embrace her UTan tanning vary. “It all the time provides you that wholesome glow each time, wherever you’re.”

Does age matter to 47-year-old Michelle? “With age comes expertise, which is all the time so helpful in enterprise. However there are some unimaginable younger enterprise minds on the market, too, which is basically thrilling. I’ve discovered happiness with my companion, Doug, so for me, my 40’s and after means happiness with him in our houses and time spent with our households.”

Crusing off into the sundown… tremendous yacht fashion!

Michelle says she has “no regrets” in life and has now met her match in Doug who, she says, makes her really feel like she is “in a fairy story… an attractive dream”. She as soon as stated she plans to retire at 48 and her dream is to construct a crusing boat with Doug, to their very own design, and sail all over the world… Is that this nonetheless the plan? “Let’s see! So long as I’m joyful, travelling the world and my companies are profitable, that’s what issues.”

Michelle’s motto is “Work arduous, play exhausting”. How does she handle to take care of a profitable work-life stability? “Whenever you love what you do, you’re dwelling the dream and it doesn’t really feel like arduous work. That’s the key to stability!”


Equi International:
Michelle Mone Interiors: 
Michelle’s autobiography, My Battle to the Prime, is accessible from Amazon, the place it entered the charts at No. 1.
Her jewelry vary, Michelle Mone for Diamonique, is bought solely on QVC:
To seek out out extra, go to Michelle’s web site:

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Having labored in numerous leisure, music, information and language departments on the BBC in London, Angela Sara West went solo to understand her dream of luxurious way of life and journey writing. From metropolis guides and cultural ideas, to high-end interiors and property items, her articles have been revealed in print and digital journey, way of life and enterprise magazines around the globe. She’s additionally received her finger on the movie star pulse, interviewing huge names, together with Ivana Trump, Suzi Quatro, Kelly Hoppen, Peter Stringfellow and Andrea Bocelli, and buying unique quotes from Michael Douglas, Claudia Schiffer, Enrique Iglesias and Sir Cliff Richard.

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